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Training Talk
All Mixed Up!

When doing any training, people will learn best when a variety of presentation methods are used.  The ways adults learn are visual, auditory, and kinetic, so people learn by seeing, hearing, and doing.

Some people learn better one way or another, so you will often hear people say they are visual learners or that they need to do something to learn it.  In order to reach all participants, it is best to mix up your presentation methods and reinforce all learning concepts with a combination of visual aids, lecture, and exercises or activities.  People also learn by repetition, so this method will also encourage learning through reinforcement.  Furthermore, changing pace prevents monotony so people will not get bored by only lecture or tired of doing exercises.

By mixing up your presentation, you will ensure that participants are engaged and that you cover all concepts in a way that everyone enjoys and can understand.

Working with Entrepreneurs
How Can I Help You?

As a business counselor, how many customers have you met with once, only to have them never return again?  Do you ever wonder why they never came back?

There are many possible reasons for this happening, some inside your control and some outside of your control.  One of the reasons inside your control is helping the customer understand the value you have to offer them.  If a customer doesn't clearly understand why they are better off working with you than not working with you, they likely won't work with you.

This is an area that is better to demonstrate to the customer instead of tell to the customer to get their buy-in.  In order to do this, it is necessary to build a relationship and get to know the customer so you can use examples specific to your customer.

For example, if a customer says they of course will have a profitable business but when you ask them how they arrived at their sales projections you get a glazed-over look, you can walk them through an exercise asking specific questions about their business.  These questions may include how many customers they will have, how much their customers are willing to pay, how much does the competition charge,  who would be their target customers, etc.  Without being able to answer these questions, there is no way they can be confident that their business will be profitable.  Guess what? You just successfully backed this person up to doing marketing research, which is where they probably should be, and showed them how your assistance can be of value to them.

To use this approach, be sure to focus on building the relationship and spending time early on listening to the customer.  That way, you will be able to pick out some specific areas the customer likely needs help in, and be able to show them how you can be of assistance to them in their journey.

CORE FOUR^® Tip of the Month:
Let Me Introduce Myself

Brought to you this month by:
Brenda Shoberg
CORE FOUR^® National Sales Director

When starting your CORE FOUR^® course, it is helpful to get everyone at ease with each other.  Take time to allow your participants to introduce themselves, and ask them to share a little something extra, such as what they would like to learn in the class or something interesting about their personal life.

Participants will also relate better to an instructor they are familiar with, so sharing information about yourself, your entrepreneurship experience, and a story or two about yourself can set help the class tone.  People enjoy and remember stories, and this is a great way to let your participants see that you have been where they now are in their entrepreneurship journey.

"The Master Plan" Business Plan Blueprint
Order your poster today!

For a chance to receive a FREE poster, email any entrepreneurial information to corefour@entrepreneurfund.org. If your information is chosen to be published in one of our e-newsletters, you will receive a FREE poster! Ideas for submissions include how you promote CORE FOUR^®, what you like so much about CORE FOUR^®, a short article on a business owner who has been helped by CORE FOUR^®, a great web site to help entrepreneurs, visual aids or exercises you use in your CORE FOUR^® training, or any other entrepreneurial information that is interesting.

This poster is a great visual aid for presenting the CORE FOUR^® course or describing what business planning involves and how the pieces fit together!  The Master Plan poster actual size is 27" x 34" (flip chart).

Featured Web Site
James J. Hill Reference Library

http://www.jjhill.org/

Since 1921, The James J. Hill Library, located in Saint Paul, Minnesota, houses a world-class collection of practical business information resources and is considered one of the most comprehensive business libraries in the country. It was founded by one of the nation's true business pioneers, James J. Hill, who used relevant and credible information to build an empire and live his business dreams.