Business Performance Coaching
As defined by the International Coaching Federation, coaching is partnering with clients in a thought-provoking and creative process that inspires them to maximize their business skills and growth potential for their company. Greenstone Group business performance coaching focuses on the growth goals for the business, defines the skills needed by the entrepreneur to reach those goals, and challenges them to develop new skills both personally and professionally.
What can an entrepreneur expect from coaching?
The goal of coaching in the Greenstone Group is to guide, inspire, and develop entrepreneurs with a focus on business growth and personal transformation. Each participant receiving coaching will establish growth goals and will be expected to make steady progress toward those goals based on his or her work with an assigned coach. Coaches strive to help entrepreneurs achieve their individual and business goals, while developing their confidence to grow and mature as an entrepreneurs.
Greenstone Group coaches meet with entrepreneurs in individual sessions, face-to-face or on the phone, typically two or three times each month. Coaches provide objective assessment, emphasize astute and active listening, act as a sounding board, develop options for business strategy, foster shifts in thinking, and seek fresh perspectives on the issues faced by the entrepreneur.
What should I expect in business performance coaching?
The key to a successful coaching relationship is (1) well-defined growth goals and (2) matching the appropriate coach to the entrepreneur. We have put together a process to ensure both and it takes some upfront work by the entrepreneur.
On-boarding the Entrepreneur
We’ll get to know your goals and more about your company to get a sense of where you want to go, opportunities on the horizon, and barriers in place. We identify your team, key players, influencers, as well as skills and resources needed to get to where you want to go. Next, we’ll start to assemble our team, based off of your outcomes, to come in and dig deeper, by conducting a Strategic Review & Recommendation (SRR) which should precede business performance coaching.
What is the cost?
Business Performance Coaching is $250 – $500 per month, depending on the goals of the Entrepreneur. Coaching relationships typically range between 4-6 months, yet varies on a case by case basis. The full cost of coaching averages $1,000 per month and the difference is subsidized by the Greenstone Group.
How do you measure success?
Entrepreneurs are our passion and performance is our driver. We measure changes in: entrepreneurial skills, sales, profitability, jobs, and exports outside the region. Additionally, we check in to monitor progress mid-way through coaching and capture qualitative information about changes in the Entrepreneur. All participants are expected to participate in on-going impact surveys to ensure an ability to measure long-term performance. All impact information is confidential.
