Business Savvy: SwimCreative

While SwimCreative owner Patrice Bradley was clear she wanted to lead a highly-creative branding and advertising studio, she was less sure about operating and growing a business. Advertising is a fickle industry, demanding substantial commitments to human capital. It was important to build her business savvy.

How can a creative business build systems and strategy to facilitate growth?

The Entrepreneur Fund supports businesses with financing and practical, results-oriented guidance. A strategic review, ongoing business development coaching and participation in a Women’s Business Strategy Weekend enabled Patrice to:

  • Identify SwimCreative’s strengths and areas in need of capacity-building
  • Envision specific outcomes and milestones
  • Construct plans and systems to support business goals

With a reputation for outstanding creativity and several recent high-profile projects, SwimCreative has grown to nine employees and is poised for continued expansion.

EFund Fact:
We fuel businesses for growth. Our strategic support services and loans up to $250k enable businesses to streamline, expand and scale.