Jay Strangis launched American Waterfowler magazine in 2010 with a strong niche and 25 years of experience in the outdoor publishing industry. Initial reception was enthusiastic. But print publications are expensive to produce, making the first year a white-knuckle race to build an audience sufficient to attract advertisers. American Waterfowler’s funds ran out at the nine-month mark.
How can a new magazine survive long enough to build the audience it needs in order to thrive?
The Entrepreneur Fund stepped in with flexible financing, enabling Strangis to:
- Alleviate the cash flow challenges common with new publications
- Add staff to grow capacity
- Build a multifaceted engagement platform with social media and an app to support the publication
The magazine grew more than 100 percent in its first year of publication. American Waterfowler now has four employees and a paid circulation over 23,000.
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