Founded in 1982, Art Unlimited is a second-generation family-owned advertising firm. Just a few years ago, Art Unlimited had a handful of employees and a disjointed range of offerings, including digital marketing, silkscreen printing and signs. Then sisters Anna Anderson, CEO, and Elizabeth Chapman, CFO, recognized that the marketing industry was changing and the business needed a plan.
How can a multifaceted family business in a changing industry find a profitable path forward?
In 2012, the sisters completed the Entrepreneur Fund’s success accelerator program, Be Strategic: Grow Your Business. “We really focused on who our company is, defined where it was successful and which services to keep,” says Anderson. They also participated in the Women’s Opportunity Weekend retreat. Key steps inspired by those programs included:
- Focus on the niche and offers that were most profitable
- Capitalize on industry shifts to position the company powerfully for the present and the future
- Invest in the additional staff they needed to support growth
Art Unlimited let go of its printing and silkscreen services and shifted its focus 100% to web design and online marketing. With that move, Anderson says, “We propelled our company to another level.” Art Unlimited now has 12 full-time employees, including a full-fledged web development team, and is actively hiring to support its robust growth.
We walk our talk. All of our strategic advisors are accomplished business owners.