Smart Support to Springboard Growth: Northland Portables

Amy and Brad Beier started Northland Portables in 2004 with the purchase of 56 portable restrooms and a slide-in vacuum for their truck. Focusing on cleanliness, quality and customer service skyrocketed their business; by the end of their second year, they were up to 170 restrooms. But, their initial success brought new challenges.

How can a growing business balance big-picture management with day-to-day operations?

Amy and Brad completed the Entrepreneur Fund’s business accelerator program, Be Strategic: Grow Your Business. One of their main takeaways: The need for support. “It’s made a big difference for me to have an action plan and to be able
to focus on long-term planning,” says Beier. The insights and plan they got from
Be Strategic influenced their decisions to:

  • Invest in full-time administrative support to free up more time for the big picture
  • Analyze costs carefully to determine areas of maximum profitability
  • Focus on a single niche for powerful growth

Northland Portables now has three trucks, six employees and 246 restrooms. With a new support person, who was able to send out multiple proposals in addition to administrative tasks, the business has undergone major growth. The Beier’s are currently analyzing market segments for expansion efforts.

EFund Fact:
We walk our talk. All of our strategic advisors are accomplished business owners.